Telecommunications and Other Industrial Sectors
In both the telecommunication sector and in broader manufacturing industries, managers have had to adapt to de-regulation, globalization, new technologies and the need for new marketing strategies in order to find profitable and sustainable growth.
Business opportunities in telecommunications
Evaluation of business opportunities in wireless and specialized telecommunication networks.
Research and planning of corporate identify in telecommunications
Evaluation of corporate identity including nomenclature systems, logo and related graphic elements with a view to re-design and repositioning of identity, for major supplier of telecommunication services.
The marketing of lean manufacturing
Market research of lean manufacturing and how it is being marketed to the manufacturing industry by various private consulting firms, industry associations and government support programs.
Evaluation of marketing and sales function for analytical laboratory
Review of all marketing activities, evaluation of market potential in the water industry and development of strategic plans, evaluation of personnel, recommendations for improvement.
Marketing planning in global water markets
For major Canadian engineering firm, of competitive structure globally and outline of marketing strategies and plan required to be successful.
Industrial development in Atlantic Canada
For a provincial government, industrial development work to identify and attract manufacturing organizations to less-developed regions of the Province.
Industrial development in Central America
Over three years, worked with the metal fabrication industry in Costa Rica, for technology transfer from Canada, for developing specific segments in the manufacturing sector and for organizing trade missions for manufacturers from Costa Rica to find markets and to purchase capital equipment in Canada. Mandates financed by the Canadian Industrial Development Agency.
