Health Care, Seniors and Other Consumer Markets
The rapidly growth in these markets resulting from an aging population and from the search for healthier lifestyles will continue to create exciting opportunities for growth.
Marketing of home health care
Development of marketing plans and programs for leading national home health care provider with a network of 50 offices of both corporate and franchised operations. Marketing coach to individual offices, to strengthen selling health care services. Evaluation of market potential in specific health care markets, for services to persons with brain injury, with Alzheimer’s disease, for palliative care and for other segments in health care markets.
Opportunities in pharmaceutical markets
Survey of key industry participants to identify market opportunities in third party markets - insurance companies, benefit consultants, other industry support specialists.
Strengthening of pharmaceutical sales capability
Development of sales training programs, review of strengths and weaknesses and recommendations for improvement for sales force in pharmaceutical industry.
Market study of seniors' residence
As part of initial planning for seniors’ residence in the west end of greater Montreal area, evaluation of demand and of facilities needed to serve growing demand for seniors’ accommodation. Survey through personal and telephone interviews with a representative group of seniors in the target market areas.
Business planning in organic foods
Development of business plan and related information memorandum, to support new financing of this leading Canadian producer of organic and related meat products.
