Growing your business, expanding your organization
Rapidly changing technologies, globalization, industry consolidations, major cutbacks in capital spending - all of these have affected markets in recent years.
Finding new opportunities for growth in these turbulent times demands new business strategies and, in many cases, new research and planning tools. Here are some examples:
Understanding customers' needs and market potential
Do you really understand the customer's needs? Can you quantify the real market potential so you can effectively plan for growth?
New product development
Finding and successfully introducing new products and services often requires skills that are new to the organization. The cost of mistakes can be high. But, this should be the most successful strategy for internal growth.
Branding and positioning
What is the value of your brand in the marketplace? How do you strengthen your positioning so that you are top of mind and the first to be called?
Exploiting niche market opportunities
While a niche opportunity may appear attractive, what is its real revenue potential? And how to profitably exploit it?
New marketing and selling tools
Are there new ways to get your message out? To identify and qualify prospective buyers in order to realize the substantial cost of personal selling. And how to find and work with quality sales representation, particularly in new markets.
Marketing and sales productivity
Are you getting the most out of your sales and marketing team? Are there other selling approaches that make sense?
Ian H. Moodie & Associates Inc. is the management consulting practice of Ian Moodie, a senior consultant specializing in business opportunity planning, market studies, feasibility evaluations and in bringing improvements to the marketing function of both business and not-for-profit organizations.
